I don't envy the famous anymore. Not that I ever did, but I now especially don't. I had a reporter from a newspaper following me around taking photos of me doing various fairly normal activities for the last three hours, and the novelty of stopping to take a photo every few seconds starts to wear thin about the time you have to pose with food halfway to you mouth, after a long and tiring day. Perhaps I'm just a curmudgeon. The reporter's actually a nice guy, and he takes very good photos.
As to the why - I'm a foreigner. That's the long and short of it. Me living here for three years is apparently interesting enough to make the local paper.